THE ANSWER IS A QUESTION

The Missing Superpower that Changes Everything and Will Transform Your Impact as a Manager and Leader

Distinguished Favourite in the NYC Big Book Award 2023

Packed with invaluable insights, examples, and mini-missions, this book shows you how to make immediate changes that will yield fast and exciting results and revolutionise how you manage forever.

Matthew Syed
Author, Journalist & Broadcaster

“Redefines the purpose of management for the 21st century.”

"The Answer is a Question is a superb piece of work. It covers every aspect of coaching in an east to read and east to digest way. It’s set out beautifully and it’s very easy to follow. I’d call it essential reading for leaders at all levels as the world gets used to a different set of goals and expectations from businesses and the individuals in them. Get a copy today."

Nick O'Donnell

"This book is eye opening to look within our habits and check ourselves on better ways to coach and lead with an inquiry led management style! Highly recommend to both new and experienced managers and leaders."

Jeffrey Chambers

"In todays busy work environment coaching can add great value. However it can be very time consuming... and may be impractical for many managers who have other tasks and responsibilities beyond motivating staff. The model presented in this book provides a short approach to managing this... A great book and approach for busy managers."

P. Butler

Dean Lenton
Learning and Development Director

“The book is fabulous. Context and academic support given to show its credibility, but written in a format that is easy to read, digest and utilise. I have now bought 30 of these books and use them as a basis for discussion on how to deliver everyday coaching, everyday!.”

The New Approach to Management Being Used in Over Forty Countries

If you’re like many managers and leaders today, you’re struggling to stay on top. With ever-increasing workloads, demanding schedules and growing instability, it’s little wonder that our stress levels are rising whilst employee engagement everywhere is miserably low. The world has changed and impacted how we work, yet our management models have not kept pace; we’re still trying to manage as we always have—simply taking on more and more.

But what if instead of bringing you problems every day, those you work with started generating the solutions themselves? What if your team could step up and take work off you so that you got 20 percent of your time back? What if making one small change could transform not only your team’s engagement levels but also your career.

In The Answer Is a Question, multi-award-winning performance consultants Dominic and Laura Ashley-Timms set out a simple approach for rehumanising the practice of management. In a step-by-step walk-through of their groundbreaking STAR model (used by FTSE and Fortune 500 companies), they’ll show how you can develop a new superpower that’s been proven to work by the London School of Economics and Political Science (LSE) in a major academic study across sixty-two organisations.

Packed with invaluable insights, examples, and mini-missions, this book will show you precisely how to make some immediate changes that will yield fast and exciting results and revolutionise how you manage forever.

For any leader or manager in business, you need this! It has truly changed the way I think about leadership, for the better!”
Nick Pointe

“I have transformed the way I communicate. One of the best investments in career learning that I’ve made. It serves as a daily guide to my success as a manager.”
– Fadinding Darboe, London School of Hygiene & Tropical Medicine

“STAR^® has had a major impact on how I operate as a professional, it has completely changed the way I work, giving me the knowledge and skills to develop on a personal perspective and to develop my team.”
– Carl Drinkel, Senior Quality Engineer, Hitachi Rail

“At last, a highly accessible read which opens up the benefits of coaching to the entire organisation. This book introduces Operational Coaching^TM as a scaleable management methodology. Fascinating cases studies from all sectors as well as a critical tool for pushing up engagement and productivity. A must-read for all C21st managers and leaders.”
– C McLachlan, Programme Director